Scott Zimmerman

Scott Zimmerman helps people make more sales with less effort. By combining proven psychology with proprietary communications technology, Scott's clients are able to build-and maintain-meaningful relationships with (literally) hundreds of clients, prospects, colleagues and referral partners.

In 2001, he unveiled the first web-based contact management system (called "Cyrano") that could automatically deliver customized messages to prospects and clients on behalf of salespeople and rainmakers. One-to-one marketing immediately jumped from theory to reality when The Cyrano Marketing System was released. Zimmerman promptly changed the name of his company to The Cyrano Group.

In 2003, Zimmerman began searching for ways to match marketing messages to recipients' personality types. His research led him to Dr. Tony Alessandra (one of America's foremost experts in applied human behavior). In 2005, they formed and became become partners in Platinum Rule Group LLC.

Also in 2005, they co-authored "The Platinum Rule for Sales Mastery" with Dr. Joseph La Lopa. "The Platinum Rule for Small Business Mastery" was released in 2006 (with Ron Finklestein). In 2007, "The Platinum Rule for Trade Show Mastery" (with Steve Underation) became an Amazon.com best seller. In 2008, they co-authored "Selling with Style" with New York Time's best-selling author, Don Hutson.